Fri, 29 January 2010
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News
Newspapers will survive the Internet, says Google exec
- Fri, 29 Jan 2010
The print medium is not going to die and newspapers will continue to be a feature of the media landscape well into the future.
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SA Internet growth accelerates
- Thu, 14 Jan 2010
World Wide Worx found that the landing of a new undersea cable on the South African coast was only one of a range of factors behind the growth. Of greater significance was the granting of Electronic Communications Network Service licenses to more than 400 organisations.
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[2010 trends] Digital coming up for air
- Thu, 14 Jan 2010
2009, by all popular accounts, was an annus horribilis for many businesses throughout the world economy. Dubbed the “credit crunch” or just “the recession”, a global economic meltdown was narrowly averted by the large nations of world spending enough money in a single day as to make Bill Gates' retirement fund look like the contents of the rusty tin next to the off-key guitar player at the Mall of Rosebank.
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Latest Online Readership: December 2009
Unique Browsers:Total:13,199,376
SA Only: 6,543,785
Page Impressions: Total: 318,114,794
SA Only: 244,236,051
Profile of SA’s Internet Users: December 2009
Targeting the Online Consumer
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- OPA Guru
- Q & A
Nikki is the CEO of Primedia Online which, amongst other online services, publishes the likes of iafrica.com, Rugby365, SA Soccer365 and Sport365.
Primedia Online was formed after the sale of 365 to the Primedia Group. Nikki having graduated in Information Systems from UCT, started her career at Acceleration.
What is Crowdsourcing?
Crowdsourcing is a term that is used to define a method or process whereby a creative solution for a problem is sourced from an undefined crowd rather
than a single contractor.
Banish the mindset that "Creative" MUST equate to "art" or "design" – in the face of realization that all industries are constantly faced with dilemmas that require creative mindset solutions.
The focus is on leveraging the power of a community to generate solutions, opinions and support in fields ranging from science and innovation (http://www.innocentive.com) to design and branding (http://www.Springleap.com) to even funding for movies (http://aswarmofangels.com).
Crowdsourcing is often loosely referred to as "Marketing on steroids", with products sourced from premium global talent coupled with the marketing that is tacitly part of the sourcing process as well as an indication of readiness for consumption via the use of social networking and voting
mechanisms.
Poll
Featured Case Study
